Curious Thinker, Idea Driven, and Solution-Oriented

About

Principal UX/UI Designer & Creative Strategist with over a decade of experience leading digital transformation through human-centered design, platform unification, and customer enablement. I specialize in end-to-end product experiences across complex B2B ecosystems—designing intuitive self-service tools, streamlined onboarding flows, and frictionless post-purchase journeys.

Skilled at guiding cross-functional teams, I’ve led strategic initiatives alongside engineering, research, and marketing partners to deliver cohesive, scalable solutions. I’ve also helped define and implement design standards and documentation that drive consistency and speed across product teams—empowering organizations to scale with clarity, creativity, and purpose.