yWally

A vibrant community of merchants, promoters, and shoppers united by a common mission: to strengthen and uplift local economies. Powered by a user-friendly mobile app, members can share exclusive discounts, earn commissions, and support neighborhood businesses with every interaction.

As the Lead UX Designer, I was tasked with designing a mobile experience that brings this vision to life. The goal was to create a coupon collection app that allows users to easily discover, save, and redeem deals from local merchants. The design strikes a balance between simplicity and playfulness—tailored to engage a senior demographic while also appealing to younger users and encouraging broader adoption. The following is a proof of concept and interactive demo presented to the client.

Demo the  interactive Adobe XD prototype: